World Cocktail Day falls on May 13, 2018, and this year some interesting new discoveries about which drinks are currently in vogue have been made. Indeed, the latest research couldn’t be timelier – with cocktail consumption on the rise around the world.
The ‘Old Fashioned’ has been revealed by the world’s largest producer of spirits, Diageo, as the most popular drink being ordered in bars right now, according to a survey of the world’s best bartenders.
Ordered by James Bond himself in Thunderball, it’s made by mixing sugar with bitters, a generous glug of bourbon whiskey, like Bulleit bourbon, and a twist of citrus rind. It’s traditionally served in a short tumbler called an ‘Old Fashioned glass’ – hence the name. And now it’s been crowned the consumer cocktail of choice.
Diageo World Class recently carried out this far-reaching survey of the consumer preferences, in time for World Cocktail Day 2018. No stone was left unturned in finding out cocktail secrets from behind bars across the globe with respondents from a vast mix of countries, including Puerto Rico, Portugal, Greece, Norway, Iceland, UAE, Beirut, USA, Canada, Hong Kong and the Philippines.
Hot on the heels of the Old Fashioned is the Italian dark horse ‘Negroni’ – made with one-part Tanqueray No.TEN gin, one-part vermouth Rosso, one-part Italian aperitif and garnished with orange peel.
Old Fashioned and Negroni’s retro charm is all part of a cocktail revolution that’s taking the world by storm. In the latest IWSR report, beer volumes fell 1.8% around the world, and wine sales dipped by 0.08% (IWSR drinks market analysis 2016). But sales of spirits like gin and Whisky, are on the up. And it’s the millennials that are leading the cocktail charge, with almost 9 out of 10 (88%) younger drinkers enjoying mixed drinks on a night out (Cellar Trends). And that’s because, according to World Class Bartender of the Year 2017 Kaitlyn Stewart, consumers no longer see cocktails as an afterthought.
“The Old Fashioned and Negroni are classic cocktails that have stood the test of time. There are countless variations, but when executed perfectly in any bar around the world, they always taste exactly how you want them too,” says Stewart.
Whisky Sour, Margarita and Moscow Mule are next, when it comes to consumers’ current likes. Espresso Martini, Daiquiri, Dry Martini, Tom Collins and Manhattan also squeezed their way into the top 10 favorites list.
“Any of the top cocktails can easily be made at home. There tends to be three ingredient recipes that any home bartender can attempt with ease. Simply stocking quality products like Johnnie Walker Black Label Whisky, Ketel One Vodka, Zacapa Rum or a quality single malt Whisky like Talisker in your home bar, will have you a third of the way to success!” adds Stewart.
“We surveyed the world’s best bartenders from the four corners of the globe and it is incredible to see the renaissance of these important and timeless cocktails picking up pace everywhere,” says Global Cocktailian, Lauren Mote.
“The cocktail revolution is here and It is time to embrace it!”.