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The Macallan Unveils Magnum Photography Project

The Macallan has revealed its latest Masters of Photography edition Whisky in collaboration with Magnum Photos, the world’s most famous photographic cooperative.

Marking its seventh limited edition release, The Macallan Masters of Photography: Magnum Edition celebrates the construction and opening of the new Macallan distillery and visitor experience through never-before-seen imagery and a liquid inspired by the photographers that brought the project to life.

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A New Era

This limited edition release spectacularly illustrates The Macallan as it embarks on a new era.

The Macallan Masters of Photography: Magnum Edition builds on previous releases in terms of both the art and Whisky components.

The Whisky is crafted from a vatting of eight casks all differing in character, to reflect the photography style of each of the Magnum photographers and to represent Magnum itself. In addition to the liquid, each pack comes with an awe-inspiring collection of images, taken by six world-renowned photographers, as they capture different aspects of the new Macallan distillery and visitor experience.

From Genesis to Completion

While prior collaborations include partnerships with notable photographers such as Steven Klein, Mario Testino, and Annie Leibovitz, for the first time in the Masters of Photography series, The Macallan partnered with multiple artists. Acclaimed photographers – Steve McCurry, Martin Parr, Paolo Pellegrin, Mark Power, Gueorgui Pinkhassov and Alec Soth – worked to capture the images that will tell the story of the new Macallan distillery and the people behind it, taking it from Genesis to completion.

As for the liquid, Macallan Whisky Maker, Sarah Burgess, has crafted a single malt from a combination of eight casks, all differing in character to reflect the photography style of each of the Magnum photographers and to represent Magnum itself.

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The Whiskies

  • A spicy gingered cask reflects McCurry’s bold and brave style.
  • A cask of an age where oak influence prevails over individual characteristics symbolizes Parr’s oblique view of the world.
  • A classic cask with an intense black cherry note complements Pellegrin’s forceful black and white pictures.
  • Two casks reflect Power’s photography which captures the familiar but from an often obscure point of view.
  • An ex-European red wine cask imparting a rich mahogany red color represents Pinkhassov’s contrasting and brightly colored work.
  • A first fill American barrel with its delicate citrus notes captures Soth’s heritage and spirit of adventure.
  • The final cask is an intensely sweet yet classic Macallan with edge and depth, bringing the whole creation together and representing the imagination and brilliance of Magnum.

Ultimate Mastery

Ken Grier, Creative Director for The Macallan, said: “Magnum individuals are the ultimate masters of their medium, offering incredible diversity and distinction within their ranks and capturing all aspects of human life around the world with an unparalleled sense of vision, imagination, and genius.”

“They are the greatest collective of documentary photographers in the world and their partnership with The Macallan reflects our shared values of craftsmanship and commitment to excellence.”

Tim Paton, Global Head of Commercial Assignments for Magnum Photos, notes: “This project has been a wonderful assignment for both the photographers and the Agency. To be given this amount of creative freedom on a commercial project is very rare. The photographers were literally shown the building site and told to shoot whatever they liked.”

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Stunning Presentation

This magnificent and world-class collectible set of images comes together as a limited edition objet d’art presented in a stunning archive style gift box.

It is complete with a limited release Whisky encased within the new heavyweight Macallan bottle and engraved with The Macallan and Magnum Photos logos, as well as the names of the six Magnum photographers, a selection of six 11×14 inch, signed prints (one from each photographer) and an exclusive book of photography.

A Commitment to History

This coveted item shows history in the making against the backdrop of The Macallan’s ongoing commitment to mastery.

The Macallan Masters of Photography: Magnum Edition will be available globally from August 2018, priced at USD $3,500 and limited to 2,000 editions worldwide.

For purchasing inquiries, please email: [email protected]

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