Sailor Jerry Spiced Rum, a brand born to honor the father of American old-school tattooing, Norman “Sailor Jerry” Collins, continues its multi-year partnership with the iconic motorcycle manufacturer Harley-Davidson in the “My Work Speaks For Itself” contest. This first-of-its-kind design competition invites old pros and fresh faces to submit their boldest sketches and bravest concepts for a shot at becoming one of six lucky winners to have their artwork emblazoned on 2018 Harley-Davidson Street Bob motorcycles.
- An exclusive, behind-the-scenes VIP experience at the Harley-Davidson Museum, hosted by Megan Massacre and Oliver Peck.
- Complimentary enrollment into the Harley-Davidson Riding Academy to hone their riding skills and learn to ride a Harley like the pros.
In exciting events taking place starting mid-April, these custom painted motorcycles will be unveiled and begin their tour across the nation. After Labor Day, each motorcycle will be awarded to lucky winners through separate fan-driven sweepstakes, letting the artwork live on infinitely.
“Sailor Jerry Spiced Rum is thrilled to give artists and designers a platform to showcase their creativity in connection with Harley-Davidson,” said Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes. “With both Sailor Jerry and Harley-Davidson sharing deep Americana roots, we encourage artists to take this challenge and run with it – find freedom in your inspiration.”
Harley-Davidson and Sailor Jerry Spiced Rum fans and winners of the “My Work Speaks for Itself” design contest are in for an action-packed 2018. The custom Harley-Davidson motorcycles and Sailor Jerry Spiced Rum cocktails will be popping up for viewing and responsible tasting at events such as Fleet Week New York, Sturgis Motorcycle Rally, Daytona Bike Week and Laconia Motorcycle Week.
“There is no better ‘metal’ canvas to showcase one’s creativity and spirit of personal freedom than a 2018 Harley-Davidson Street Bob motorcycle,” said Scott Beck, Harley-Davidson Director of Marketing. “We can’t wait to see what fans come up with for this once-in-a-lifetime design competition.”
Both Sailor Jerry Spiced Rum and Harley-Davidson are deeply rooted in rich American history, iconic legends with genuine values and living outside the lines to honor the traditional values, passions, and purposes of the men for whom they are named. After serving in the U.S. Navy during WWII, Norman Collins dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. Collins’ shop became the must-stop destination for sailors on their shore-leave. His unique flash-art style started a movement that endures to this day.
Harley-Davidson, named after founders William S. Harley, Arthur Davidson, William A. Davidson and Walter Davidson, has been an American icon dating back to its establishment in 1903. Since its first motorcycle, Harley-Davidson has been dedicated to fulfilling dreams of personal freedom – from exceptional custom experiences, innovative products, and precise manufacturing. Together, Sailor Jerry and Harley-Davidson form a partnership that fuses together their joint passions and values.