Sailor Jerry Spiced Rum revs up Labor Day this summer by partnering with Harley-Davidson for its 115th Anniversary Celebration.
Held in Milwaukee from Wednesday, August 29 to Sunday, September 2, the festival includes five full days of festivities and plays host to an exclusive mobile museum featuring the outside-the-lines work of biker and tattoo artist Norman “Sailor Jerry” Collins, the American-made Rum’s namesake.
A True Design Showcase
Spike TV’s “Ink Master” star Oliver Peck will be onsite during the festival, giving a limited number of free Sailor Jerry flash art tattoos to lucky attendees, the art selected at random from his famous gumball machine.
The event will also feature select bikes from the Sailor Jerry Spiced Rum and Harley-Davidson’s joint “My Work Speaks for Itself” design contest, with winners from across the nation showcasing their Norman Collins’ inspired designs on 2018 Street Bobs.
Sailor Jerry Spiced Rum’s presence at the festival salutes the father of American tattooing’s legacy by spotlighting his iconic work and the link shared between these two true legends of Americana culture.
The Hometown of Motorcycle Culture
“The partnership between Sailor Jerry Spiced Rum and Harley-Davidson is brought to life with the mobile museum installation at the Harley-Davidson 115th Anniversary Celebration,” said Sailor Jerry Spiced Rum Ambassador Ashley Thomas.
“There is no better way to spotlight the lasting impression of this American legend than within a curated space honoring Norman Collins’ famous work and life’s passion. Showcased in the hometown of American motorcycle culture, Norman, an avid rider, would feel right at home.”
Featuring the culture-defining, self-defined art from Norman “Sailor Jerry” Collins himself, the installation is a must-see for tattoo fanatics across the nation. In true Sailor Jerry Spiced Rum fashion, select bars and restaurants throughout Milwaukee will be serving smooth-as-hell cocktails alongside the five-day event.
A Life Dedicated to Tattooing
Both Sailor Jerry Spiced Rum and Harley-Davidson are deeply rooted in rich American history. After serving in the U.S. Navy during WWII, Norman Collins dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu, where his shop became the must-stop destination for sailors on shore-leave.
His unique flash-art style started a movement that endures to this day. Harley-Davidson, named after founders William S. Harley, Arthur Davidson, William A. Davidson and Walter Davidson, has been an American icon dating back to its establishment in 1903.
Since its first motorcycle, Harley-Davidson has been dedicated to fulfilling dreams of personal freedom – from exceptional custom experiences, innovative products and precise manufacturing.
The continued partnership between the two brands at Harley-Davidson 115th Anniversary Celebration cements two iconic legends within the cultural pantheon and honors their respective values and passions.
Bold and Smooth
Sailor Jerry Spiced Rum was created to honor Norman “Sailor Jerry” Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old-school tattooing.
Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Spiced Rum is bold and smooth, with hints of caramel and vanilla. Just like the man who inspired it, this 92 proof Rum speaks for itself and holds itself to the traditional values and standards of craftsmanship that Norman Collins espoused.
Made in America from Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Spiced Rum is an exceptionally smooth drink with an ABV of 46%.