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Ridley Scott to Direct Hennessy Campaign

Ridley Scott will return to advertising to direct his first commercial in over 15 years for Hennessy. Scott has partnered with Hennessy for a series of eye-catching commercials for the Hennessy X.O cognac, which will premiere globally in 2019.

Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, the director of Alien, Bladerunner and Gladiator creates an epic visual journey that explores seven taste-scapes in a surreal, sensory narrative.

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A Creative Process

The campaign film is produced through Scott’s production company RSA Films, which this year celebrates its 50th anniversary.

“I’m very pleased to partner with Hennessy for my first commercial in 15 years. From the very beginning, the project has been about the creative process. I saw the initial script and it immediately triggered something in me.” said Scott.

“I started scribbling and those scribbles turned into a detailed storyboard and a productive visit in the Cognac region. I loved partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it’s entertainment. We are now in post-production with an ingenious CGI team and I am looking forward to the official launch in 2019.”

An Iconic Range of Cognac

“Luxury appeal is about emotion, it’s about building a dream. Who better than a world-creator like Ridley Scott for Hennessy X.O, the iconic flagship of our range, the Original X.O? His mastery and imagination are unsurpassed, he will capture our audience’s hearts and minds,” says Thomas Moradpour, Global CMO for Hennessy.

The ‘Worlds of Greatness’ are creative interpretations of each tasting note, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel:  Sweet Notes, Rising Heat, Spicy  Edge, Flowing Flame, Chocolate Lull, Wood Crunches. Culminating in Infinite Echo.

All seven notes evocatively take shape under the iconic filmmaker’s direction, with his subversive sense of narrative and visual, unique light and his knack for radical, technical innovation.

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A Poetic Visual

A series of seven 3D ads, created in collaboration with Berlin-based visual trend lab Foam Studio, will act as a precursor to the full film and will debut globally in Fall 2018.

The visionary studio Foam creates seven emblematic tunnels, ultimately leading to Ridley Scott’s complete Odyssey, revealed in 2019. The sensorial visual work embodies each one of the seven distinct flavor notes of Hennessey X.O in a tactile, hypergraphic and poetic visual, that hovers between reality and the mythical.

Both the film, and the 3D ads were created by advertising Agency DDB° Paris.

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An Illustrious Career

Ridley Scott, one of the world’s foremost directors and producers, is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down and Blade Runner. His film epic Gladiator won the Oscar, Golden Globe, and BAFTA Awards for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe.

Throughout his illustrious career, Scott has also been lauded by the Emmy Awards, Cannes Film Festival and the PGA Awards. In 1968, Scott formed RSA as a commercial production house for some of the world’s most recognized corporate brands.

In 1995, Scott formed Scott Free Productions to serve as a production company for his film and television projects such as Hannibal, Man on Fire, American Gangster and Concussion, the critically-acclaimed CBS drama, The Good Wife, and the hit telefilms Killing Lincoln, Killing Kennedy, and Killing Jesus. The most recent feature-films produced by Scott Free include Blade Runner 2049, starring Ryan Gosling and Harrison Ford, and Murder on the Orient Express, starring Kenneth Branagh, Johnny Depp and Michelle Pfeiffer.

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