As the latest expression of its forward-focused mind-set, Rémy Martin has invited internationally-renowned Matt W. Moore to introduce the next visual chapter of its centuries-old story – brought to life through an exclusive VSOP Limited Edition and a revolutionary Augmented Reality app.
Rémy Martin has long celebrated art, but this special collaboration, born from shared values of creativity and audacity, brings its traditional Cognac-making craftsmanship into a modern, cosmopolitan setting. Driven by the power of digital, Matt W. Moore has created a visual narrative for the brand using his iconic “Vectorfunk” abstract graphics to generate new, colorful energy and harmonize history.
Inspired by the Cognac environment, Moore’s visual narrative for Rémy Martin introduces a realm of discovery, blending natural elements like grapes and leaves. And it inserts subtle clues, inviting the audience into an adventure of movement and mystery. Moore even revisits Rémy Martin’s cherished symbolism, like its mythical centaur, prominently outstretched in a graphical scheme of geometric splendor.
“Through augmented reality, let’s create things that have never been seen before.” Matt. W. Moore
Through an imaginative new adventure of augmented reality, you’re invited to revisit your surroundings by taking on the role of the viewer as well as the artist. ARt means Augmented Reality Tour which will be celebrated in the form of City Tours in major cities all around the world, from New York and London to Moscow and Shanghai.
It is the world’s first brand activation that leverages ARKit technology through an art perspective. Playing with a vast pallet of 3D graphical elements inspired by Matt’s new visual universe, you’re free to become the artist, redesign your environment, and create your own unique vision of the world.
According to Rémy Martin: “From our unique terroirs to our family values and heritage, Rémy Martin’s rich story dates back almost three centuries. And as our products and brand grow finer with age, so too should our vision. Today, we continue to tell our story from a fresh and exciting new perspective.”
“As the latest expression of our forward-focused mindset, we’ve teamed up with American artist Matt W. Moore to introduce the next visual chapter. Going beyond just packaging design, Matt has created a new graphical language for our entire VSOP universe.”
“Since our early beginnings, we’ve always sought to reveal and nurture outstanding talents. This desire is embedded in our DNA. From artists and winegrowers to the cellar masters who craft our Cognacs, talented people reflect the multitude of diverse skills behind our brand.”
“In fact, such is the embodiment of our emblem, the mythological centaur, which excelled as a teacher, hunter, philosopher and herbalist. This multi-talented mindset was encapsulated in our “One Life / Live Them” campaign, launched in 2015, which celebrated the “slash” way of life.”
Rémy Martin VSOP Limited Edition available from June 1st, 2018.