As Purity Vodka, the ultra-premium, award-winning Swedish organic Vodka, comes to the United States, it has been confirmed that 5W Public Relations (5WPR), one of the 15 largest independently owned PR firms in the U.S., has been named PR Agency of Record for the company. As a result, 5WPR will be responsible for supporting the brand as it launches in the U.S. market, where the brand is expecting to make as much of an impact as they have across the Atlantic.
“I discovered that 34 distillations created magic – the perfect cut,” says Purity Vodka’s Master Blender, Thomas Kuuttanen. “By combining different distillation techniques with traditional craftsmanship, we developed a one-of-a-kind, elevated Vodka that features a slow distillation process, giving the Vodka a smooth, non-burning finish.”
Purity Vodka continues to reign as the go-to Vodka brand for elite bartenders and spirits aficionados alike, being named “Best Vodka in the World 2017” by The International Wine & Spirit Competition and receiving over 150 Gold Medals in international blind tasting competitions around the world. Purity Vodka is certified organic and gluten free and can be found at select retailers nationwide.
“5WPR is proud to add Purity Vodka to our extensive roster of beverage brands,” said Ronn Torossian, CEO of 5WPR. “It’s an impressive brand and a game changer in the alcohol industry – we’re looking forward to tapping into Purity Vodka’s unique differentiators and building awareness and engagement in the U.S.”
With its heritage based in the 13th century Ellinge Castle in southern Sweden, the aim of Purity Vodka has always been to produce an outstanding spirit, one that relies on artistry, dedication and a vision of being the best in the world. Created by Master Blender Thomas Kuuttanen, the heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that no filtration is necessary. To taste Purity Vodka is to know that it’s different and superior to the herd. An elevated spirit. Even more than a drink, we think of Purity Vodka as an elevated experience – making each occasion a special one. After all, life means so much more when it’s complemented by perfection.
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. With more than 150 professionals serving clients in B2C (Food & Beverage, Beauty & Fashion, Consumer Brands, Entertainment, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.