Immensely popular Finnish Vodka Koskenkorva will soon become available in the United States, alcohol producer Altia has announced. The conglomerate said that it has signed a bumper contract with Infinium Spirits in the United States for the retail rights to distribute the legendary Finnish Koskenkorva Vodka in stores across the nation.
Without doubt one of Finland’s most loved brands, Koskenkorva Vodka will very soon be available in the United States for the very first occasion. Altria, which is a state-owned Finnish alcohol manufacturer, announced on Tuesday, August 8 that it has entered into an import partnership with the American Infinium Spirits, as reported by the Spirits Business.
Koskenkorva, lovingly known by its admiring Finnish clientele as “loss”, is already available in close to 30 separate countries.
According to Altia chief of exports Janne Halttunen, it was the brand’s makeover that mustered a slew of both awards and international interest in the Vodka.
“The recent rebranding work of Koskenkorva Vodka has brought us several international awards and interest in export markets. The partnership with Infinium Spirits gives Altia a terrific opening to the US market. Infinium Spirits is a strategic partner to us and we aim to build the brand and distribution with a long-term view” Halttunen says in the brand’s press release.
“The US market will initially launch with Koskenkorva Vodka Original, 80 proof [some 40 percent alcohol] in both 750ml and 1-litre sizes,” Altia reports.
Craft and provenance are strong.
According to a release by Altia, the company “is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia produces, markets, sells, imports and exports alcoholic beverages. Sustainability is a crucial business factor for Altia. We want to enhance a modern, responsible Nordic drinking culture. Our own brands include Blossa, Chill Out, Koskenkorva, Larsen, Renault, O.P. Anderson, Valhalla, and Xanté.”
The exact date that the import will take place has not yet been announced although it is thought that it will be at some point in 2017.
According to Infinium Spirits president Steven Brecher: “Craft and provenance are strong, growing trends among spirits consumers in the US market. The pure, genuine and delicious Koskenkorva Vodka meets this trend perfectly. We are excited to complement our distinctive spirits portfolio with this ‘Vodka from a village’.”
According to a release, Infinium Spirits, the company that Brecher represents and that which is set to acquire the rights to distribute Koskenkorva, is a family-owned spirits company known for igniting brands and accelerating performance.
“Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands which include: Seagram’s Vodka, Templeton Rye, Tequila Corralejo, Fratelli Branca, Zaya Rum, Crystal Head Vodka, and Kerrygold Irish Cream.” said the brand’s media release.
Koskenkorva is set to become the second Finnish spirit to be sold in the United States under the Vodka banner. In the early 1970’s the United States began to import the Finlandia Vodka brand in, the rights to which are now the property of the American spirits company Brown-Forman.
Indeed, the Finlandia spirit continues to be both distilled and bottled at the exact same facility as that in which Koskenkorva is handled. In truth, the primary difference between the two spirits, which are technically barley-based spirits and not necessarily Vodkas, is that Finlandia Vodka does not receive any form of added sweetening in the time after the spirit has fully been distilled.