Whisky loving travelers can now indulge in a limited edition Scotch, as Johnnie Walker Black Label Triple Cask Edition become available exclusively to passengers traveling through selected Duty-Free Stores around the world.
Johnnie Walker Black Label Triple Cask Edition is a limited-edition Whisky inspired by the smooth and deep character of the iconic Johnnie Walker Black Label. Only available in Dufry stores, this new blend offers travelers one new flavor with triple the character.
Enthusiastic about the launch Roger Jackson, Commercial Director Europe & Middle East of Diageo Global Travel said: “We’re delighted to release Johnnie Walker Black Label Triple Cask Edition as part of an exclusive partnership with Dufry stores. Shoppers are set to be inspired and excited by the in-store tasting opportunities and knowledgeable staff who will explore the creation of this brilliant new blend with Whisky fans.”
The development of this rich, sweet and spicy Scotch has been led by Johnnie Walker Master Blender, Jim Beveridge, and expert blender, Chris Clark. This new expression has been crafted using three key Speyside Malts from Blair Athol, Cardhu and Strathmill and matured in a combination of Bourbon, Caribbean Rum and Scotch Whisky casks. The result is a wonderfully rich Scotch with layers of sweet vanilla and ginger aromas, toffee and brown sugar notes and a whisper of signature smoke. Johnnie Walker Black Label Triple Cask Edition will be exclusively available at Dufry, the world’s leading travel retailer, and will be distributed in over 300 stores worldwide from May 2018.
Eduardo Heusi Pereira, Global Category Director Liquor, Confectionery & Tobacco said: “Johnnie Walker Black Label Triple Cask Edition is a marvelous addition to the portfolio of Johnnie Walker Whiskies that are currently proudly stocked in our stores around the globe. We’re excited to activate a number of vibrant touchpoints both instore and on online that will provide the opportunity for our shoppers to explore and get their hands on this lively new expression of Johnnie Walker Black Label. Exclusive to only Dufry stores, this makes the perfect unique gift for travelers.”
Johnnie Walker Triple casks will be available globally from May, at a recommended price of 28 GBP for a 1L bottle.
Johnnie Walker Black Label Triple Cask Coconut Spritz:
– 50ml Johnnie Walker Triple Cask
– 75ml Coconut water
– 75ml Soda water
– 1 Dash sugar syrup
Lime zest & mint sprig
Serve with fresh ice, built in the glass.
(15.8 grams of alcohol per drink)
According to Dufry: “Over the last decade, Dufry emerged from a small player to the leading position in travel retail, an industry with a turnover of USD 64 billion in 2016. Through a combination of organic growth and acquisitions, we have reached a market share of 13% in travel retail. When looking more specifically at airport retail, which makes up more than 90% of our business, we increased our share from 3% in 2005 to currently over 20%.”
With this latest move in the travel retail sector, the Johnnie Walker brand will look to further cement its status as one of the world’s top-selling Whiskies of any kind. In time, it will become apparent whether or not this has been the case.