In the latest of a series of experimental expressions, Jim Beam recently released the all new Jim Beam Vanilla. The world’s number one selling Bourbon has launched the spirit, which is a blend of Madagascar vanilla bean liqueur with their classic Kentucky Straight Bourbon Whiskey.
Maintaining a 222-year family tradition of curiosity and courage, Jim Beam distillers have managed to create something special in their newest incarnation. With subtle hints of Madagascar vanilla bean and touches of oak and caramel bourbon notes, the end product possesses a sweet vanilla aroma and a seductively golden brown appearance.
For the professional bartenders who were given early samples of the new expression, the best way to enjoy Jim Beam Vanilla is to mix year-round with cola and a cherry garnish for added intensity and complexity.
The release presents a new chapter in Jim Beam’s flavored Whiskey portfolio, which continues to add to the company’s rapid growth following the release of their Jim Beam Apple incarnation back in 2015.
But don’t just take my word for it, sit back and enjoy a sip.
Indeed, according to Nielsen research, Jim Beam’s sales witnessed a 15 percent growth (USD dollar share) in the 12-month period that ended July 15.
“Jim Beam pioneered flavors in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavors in our portfolio,” said Jim Beam’s 7th generation master distiller Fred Noe.
“Of course, our newest is Jim Beam Vanilla, with a rich and smooth profile. But don’t just take my word for it, sit back and enjoy a sip.”
Jim Beam’s global brand partner Mila Kunis was present at a recent launch for the new expression. The actress expressed her excitement about the newest expression in the Jim Beam range. Kunis will spearhead both the brand’s social and digital content around the official campaign launch this fall.
“I’m thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla,” said Kunis.
“If you’re like me, you love the taste of Bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavor.”
At 70-proof, the new Jim Beam Vanilla expression contains vanilla liqueur blended with Kentucky Straight Bourbon Whiskey.
In a release, the brand said that the drink “offers the perfect balance of subtle vanilla sweetness and hints of oak and deep caramel bourbon notes. Jim Beam Vanilla joins the brand’s existing flavored Whiskey portfolio already in the market, including Jim Beam® Apple, Jim Beam® Kentucky Fire™, Jim Beam® Honey and Red Stag by Jim Beam® Black Cherry.”
Jim Beam Vanilla has launched with a suggested retail price of $15.99 for a 750ml bottle. The all new expression is now available in bars and retail locations across the United States.
At the beginning of the week, Beam Suntory claimed to have witnessed mid-single-digit growth in the second quarter of 2017. In particular, the brand saw strong performances from Bourbon brands Jim Beam and Maker’s Mark. It would seem that the conglomerate is looking to continue the success of what is currently the world’s best-selling Bourbon by introducing yet another new addition to their already well-stocked flavored roster.
It remains to be seen whether the sweet, aromatic flavors of Jim Beam Vanilla will contribute to helping the brand grow even further as Beam Suntory look to remain at the pinnacle of the global spirits business.