Jack Daniel’s Tennessee Honey “Neighborhood Flavor” is set for a return with the launch of a docuseries and community cookout tour paying tribute to the distinct flavors, stories and cultures of neighborhoods from across the U.S.
This year, Neighborhood Flavor teams up with American soccer player turned photographer, Ethan White to host a docuseries showcasing the unique stories and experiences of locals in their hometowns. The series explores the diversity and culture of cities such as: New York, Los Angeles, Detroit, Atlanta, Houston, and Jack’s hometown, Lynchburg, Tennessee.
“Neighborhood Flavor is about celebrating a neighborhood’s uniqueness and the inspiration behind those who call it home,” says Casey Nelson, Brand Director, Jack Daniel’s Flavors.
“Mr. Jack Daniel himself taught us that nothing brings a community together quite like good food, drinks and music.”
As part of the summer-long program, Jack Daniel’s Tennessee Honey will also host a series of community cookouts celebrating the true spirit of the featured neighborhoods. Each community cookout will feature live music from local bands, a host of games, and the finest local flavors including Jack Honey, neighborhood-inspired cocktails created by hometown bartenders and signature favorites like the refreshing Summer Honey listed below.
1 part Jack Daniel’s® Tennessee Honey™
½ part Midori®
1 part pineapple juice
3 parts lemon-lime soda
Combine all ingredients except soda in shaker with ice. Shake, add soda, and serve in rocks glass. Garnish with orange slice.
The cookout festivities kick off in July traveling to Houston, Atlanta, Detroit, New York and Los Angeles throughout summer.
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey and many more expressions.
According to Jack Daniel’s: “Cave Spring Hollow is Lynchburg’s greatest natural resource. Drawing 800 gallons of water from miles below the Earth’s surface every minute, it’s our Whiskey’s lifeblood. Crisp, cool, and a constant 56-degrees.”
“Jack Daniel purchased the hollow and its surrounding land for $2,148. Which, at the time, was a fortune and then some. An amount most people would be hesitant to part with, no matter the investment. So what did Jack see in the water that made the cave spring such a necessity? Absolutely nothing. As in no sediment. No impurities. Just clean, pure, spring water. It’s about as natural as you can get.”
“The cave’s layers of limestone naturally impart a variety of minerals to the water which contribute to the character of Jack Daniel’s. More importantly, the limestone also removes iron from the water. Iron definitely has its uses, but it’s absolutely horrible if you’re making Whiskey. Every bottle of Jack Daniel’s sold around the world is made with the water from this source. Considering all the Whiskey that’s come from Jack’s $2,148 investment, we’d say he received a pretty good return.”