Hornitos Tequila has officially announced the launch of new Hornitos Cristalino after the Tequila brand’s latest marketing campaign urged people to take risks. The ‘A Shot Worth Taking’ campaign, which debuted on Mexican Independence Day, preceded this latest release from Hornitos.
Hornitos Cristalino is a 100 percent blue agave Tequila that is aged and filtered to produce an incredibly smooth and crystal clear añejo – the first of its sort to be made available in the premium category.
Hornitos Cristalino starts as a triple-distilled añejo Tequila, aged at least 12 months in traditional American white oak casks, before experiencing a unique process that filters and gently stir the spirit to uncover the herbaceous, fresh, agave-heavy notes typical of a Plata Tequila. This process maintains the complex character and sweetness derived from barrel-aging and so achieves a more balanced and whole profile. The final product produces honey and floral notes, with obvious vanilla and butterscotch flavors wrapped in lightly burnt wood.
“Hornitos Cristalino is a versatile spirit with a complexity of flavor that appeals to Tequila connoisseurs and smoothness that makes it highly approachable for those looking for an introduction to the tequila,” said Malini Patel, vice president of tequilas at Beam Suntory.
“These unique qualities make Hornitos Cristalino ideal for everyday sipping, as well as for celebrating special occasions.”
Hornitos Cristalino is 80 proof and available for a suggested retail price of $29.99 for a 750mL bottle. The versatile tequila is best sipped on the rocks or neat or mixed in a cocktail with club soda and fresh grapefruit.
Hornitos continues to challenge the status quo and set new standards for how Tequila is produced throughout its nearly 70-year history. This revolutionary approach is reflected within the brand’s newest premium Tequila offering, its “A Shot Worth Taking” campaign, as well as recent innovations such as Hornitos Black Barrel Tequila, the first Tequila to be aged like a Whiskey.
Hornitos currently manufacture six types of Tequila. There is their classic Plata variety, which is a no-frills top-quality Tequila made from 100% blue agave plants. Then there is the brand’s Reposado, which is aged for two months in large oak vats for a more intense agave flavor. The third is the Añejo edition, a golden brown liquid that resembles something more like Rum than Tequila and which provides drinkers with a more complex flavor. Hornitos Black Barrel is designed to compete with Bourbon Whiskey whilst their Lime Shot variety gives the public a delicious alternative to the classic Tequila shot. Along with the all-new Cristalino, these five excellent products are what make Hornitos such a global authority in what is an ever-growing Tequila market.
Hornitos Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of Tequilas keeps Don Francisco’s legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium Tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata and went above and beyond Tequila standards to make an ultra-smooth and aromatic Añejo. Nearly 70 years later, Hornitos continues to push the boundaries of Tequila making with innovations such as the Whiskey barrel aged Hornitos Black Barrel Tequila and now, Hornitos Cristalino.