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Hennessy Names New Master Blender

Hennessy

Today, legendary Cognac house Hennessy announced that Renaud Fillioux de Gironde is to become the Maison’s new Master Blender. Renaud Fillioux de Gironde will become the 8th generation installation in an uninterrupted line of Hennessy Master Blenders after he completed an apprenticeship under his uncle, 7th generation Hennessy Master Blender, Yann Fillioux.

The 39-year-old local was previously the Winegrower Relations Manager at Hennessy and has spent fifteen years preparing for the role under the tutelage of his respected uncle. In any Cognac business, let alone that of the world’s biggest name, the Master Blender is a vital role.

Fillioux (Source)

According to the website Cognac: “The Master Blender is responsible for blending and aging the various eaux-de-vie. Blending eaux de vie is a painstaking and life-learned process that involves selecting the right ones and blending them in the perfect proportions. Renaud will lead the Hennessy Tasting Committee and conduct daily eaux-de-vie tastings designed to select the best eaux-de-vie for blending in the company’s Cognacs.”

“I am very honored that Hennessy has entrusted me with this mission and I am also conscious of the responsibility I have been given as the 8th generation of Master Blenders in the Fillioux family,” said Renaud Fillioux de Gironde.

“As CEO and President of Hennessy, my obsession is to guarantee the excellence of Hennessy Cognacs just as my predecessors have done. After 15 years of preparation, Renaud, with the support of the experts of the Tasting Committee, is now a part of the Maison Hennessy’s future,” said Bernard Peillon.

Only last year, Hennessy launched their new expression Hennessy 8, which is an homage to eight generations of Master Blenders, demonstrating the brand’s veneration for this vital role in the business. The Cognac, a considered collaboration between Renaud and Yann Filioux, paid homage to the Cognac house’s retiring seventh Master Blender before he passed over the role to Hennessy’s eighth Master Blender, is nephew Renaud Fillioux.

Fillioux (Source)

In a press release, Hennessey said: “Renaud Fillioux de Gironde embodies the new generation of Master Blenders who know first-hand the issues wine growers and wine-growing regions face, keeping up with technological evolution and making a point of being open to the world. He stands ready to enter the creative process without ever sacrificing quality and the long-term vision for the brand.”

In 2017, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessy’s and the Fillioux’s, for seven generations and spanned five continents. The tradition was formed in the French region of Cognac, the seat from which the Maison has frequently handed down the best the land has to offer, from each generation to the next.

Fillioux (Source)

To this day, the brand maintains that Hennessy’s success both locally and around the world owes a lot to the local community in Cognac, from which the Fillioux and Hennessey families originate. Also, Hennessy’s success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to creation, excellence, legacy, and sustainable development.

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Written by James Connolly

James Connolly is an established freelance writer from the UK. Having worked for a variety of titles across the globe, his work touches upon travel, food, politics, and more, reflecting a deep-seated curiosity towards people, places, and their respective cultures.

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