Family-run single malt Whisky creators, Gordon & MacPhail, has announced the launch of ‘Discovery’, a new range that is part of the company’s commitment to strengthen and streamline the brand’s portfolio.
The range of carefully selected Whiskies is grouped and color-coded under three flavor profiles – ‘Smoky, ‘Sherry’ and ‘Bourbon’. Designed to help Whisky drinkers to begin an exploratory journey through the Gordon & MacPhail portfolio, each bottle features a brief tasting note and either a vintage or age statement.
The first expressions to be released within the new ‘Discovery’ range comprises spirit originally from Balblair, Tormore, Miltonduff and Caol Ila distilleries, then matured in Gordon & MacPhail’s own hand-selected casks. Prices start at around $75 USD and vary in available markets around the world due to taxes and duties.
Stephen Rankin, Director of Prestige and a fourth-generation member of the Urquhart family, owners of Gordon & MacPhail, remarked: “We’re proud to be the curators of the world’s most diverse stock of single malt Whiskies from over 100 distilleries. We’ve spent several years working to develop this new range for Whisky lovers globally.
“’Discovery’ offers Whisky drinkers the opportunity to begin a journey with us through the Gordon & MacPhail Whiskies portfolio. By offering flavor profiles and tasting notes, we want to help the discerning consumer navigate their choices with confidence, beyond their usual malt.”
‘Discovery’ is the second range to launch as part of the updated portfolio, which offers consumers five distinct ranges. The new look ‘Connoisseurs Choice’ range was unveiled last month (April 2018). The additional ranges for ‘Distillery Labels’ and ‘Private Collection’ will be revealed to consumers in the summer and autumn respectively. The launch of the next ‘Generations’ release is yet to be revealed.
Described by the brand at utterly dependable, the flavor-led Discovery range is the perfect introduction to Gordon & MacPhail’s portfolio of quality single malt Scotch Whiskies. The Distillery Labels range celebrates the company’s long-standing relationship with Scotland’s distilleries. As for the Connoisseurs Choice – billed as the heart of the portfolio – an always unique, non-chill-filtered, natural colored, small batch expression that’s a genuine one-off. The Private Collection comprises greatly-aged single malts from celebrated, little-known, or closed distilleries specially selected by members of the Urquhart family. Finally is the Generations collection of old, rare, and exclusive masterpieces.
Gordon & MacPhail is a family-owned single malt Scotch Whisky creators based in Elgin, Scotland.
Since 1895, Gordon & MacPhail has sent carefully selected casks to distilleries throughout Scotland, filled them with new-make spirit, and matured them either at the distillery of origin or in the company’s own bonded warehouses in Elgin.
Today, Gordon & MacPhail is the curator of the world’s most diverse collection of single malt Scotch Whiskies – a liquid library of flavor. Pursuing a singular path to become the master of Whisky maturation, each generation of the Urquhart family strives to expand its knowledge and expertise to pass on to subsequent generations.