This week G-Eazy and Stillhouse Spirits Co. announced the release of ‘My Next Fix’, an exclusive downloadable track honoring the newest addition to the Stillhouse portfolio – Stillhouse Black Bourbon.
Since joining the young powerhouse spirits company in 2017 as Investing Partner + Co-Creative Director, G-Eazy has taken the charts by storm with ‘Him & I’ – his duet with romance and pop maven Halsey which recently reached #1 on Billboard’s Mainstream Top 40 Chart, and ‘No Limit’ featuring A$AP Rocky and Cardi B – both of which have gone platinum. The rapper and producer toasts to the launch of the game-changing Bourbon with a track that goes hand in hand.
“Yeah, ah, I take a sip another sip, repeat. Continue on until I’m finished with this whiskey neat” raps G-Eazy on ‘My Next Fix’. He goes on: “My liquor is the color brown, nothin’ in my life is ever watered down.” Of the song, he says “Man, it just made sense. Whiskey and music have a long-standing relationship. They go together well. We had over 80 additional tracks already laid out after the album was wrapped and ‘My Next Fix’ was a favorite of mine. It has this vibe and energy- similar to the feeling I get when sipping on our Black Bourbon. It’s smooth, dark, different and unexpected.” The rising hip-hop rockstar just wrapped the first leg of his The Beautiful & Damned tour, while the album reached No. 1 on Billboard’s Top R&B/Hip-Hop Albums Chart in December.
Brad Beckerman, founder & CEO of Stillhouse Spirits Co. says “We’re excited to introduce this exclusive track to both G’s fans and Stillhouse fans alike.”
Renowned for its unbreakable stainless steel can and award-winning American whiskey, Stillhouse announced earlier this month the first release of Stillhouse Black Bourbon (80 proof / 40% ABV) – the first ever Bourbon rested and mellowed in roasted small batch coffee beans. The Bourbon joins Stillhouse’s diverse Whiskey portfolio of clear, all-natural, gluten-free expressions. Continuing to go against the grain, the Bourbon is encased in a matte black stainless steel can fitted with a heavy duty solid steel cap, putting a new spin on Stillhouse’s one-of-a-kind packaging.
Hitting shelves this month, limited quantities of Stillhouse Black Bourbon 750mL cans are available in all markets that distribute Stillhouse. It’s also available online at ReserveBar.com* and will be available in the 375mL “Roadie”, a pocket-sized flask perfect for traveling on-the-go, by summer 2018. Suggested MSRP is $29.95 for the shareable 750mL can and $19.95 for the 375mL can.
Stillhouse Spirits Co. was founded in 2016 by entrepreneur Brad Beckerman who has since welcomed Investing Partner & Co-Creative Director G-Eazy to the team. The addition of the multi-platinum rapper, producer, and Forbes “30 Under 30” honoree further establishes the company as a distinctly different player in the spirits world. G-Eazy, who recently reached No. 1 on Billboard’s Top R&B/Hip-Hop Albums Chart with his latest album release The Beautiful & Damned was also named “Favorite Hip-Hop Artist” at last year’s People’s Choice Awards.