Diageo Honors Distributors at Golden Bar Awards

Diageo, a global leader in beverage alcohol, honored spirits distributors at the 15th Annual Golden Bar Awards, which took place this week in Las Vegas.

The Golden Bar Awards are presented to distributors demonstrating excellence in sales, marketing and promoting responsible drinking.


Celebrating Success

“All year long our distributors work hard on behalf of our fantastic brands, and the Golden Bar Awards are a way for us to acknowledge their work and show our appreciation,” said Claudia Schubert, President, US Spirits, and Canada, Diageo North America.

“Diageo’s U.S. Spirits business delivered another year of consistent sales growth at three percent, while gaining share in a number of key brand categories, so the Golden Bars are a time to celebrate success, and also look to the year ahead on how we will work together to help our brands continue to grow.”

The Golden Bar Awards celebrate distributors across the U.S. for their excellence in the industry and the important role they play in their respective communities.

A Prestigious Event

Awards are given in seven categories including On-Premise Performance, Innovation, Brand Excellence, and Distributor of the Year. A special Platinum Bar Award is awarded to a spirits distributor who demonstrates a significant commitment to responsible drinking.

In total, 16 Golden Bar statuettes, 15 made of gold and one of platinum, were awarded to spirits distributors.

Each statuette weighs eight pounds, stands more than a foot tall, and is produced by Society Awards, the company that produces The Emmy’s, presented by the National Academy of Television Arts and Sciences.

Diageo will present Golden Bar Awards for beer distributors at a separate event in September.  Below are the categories and winners for the 2018 Golden Bar Awards for spirits.


Investment Changes

Diageo recently announced that Sharon Rolston, Head of Investor Relations, is to become Group Controller, effective 1 October 2018.

Stephen Bolton, currently Group Controller, has decided to leave Diageo after 12 years to pursue new opportunities.

Sharon joined Diageo in 2010 from Nortel Networks where she held a number of senior finance leadership positions. Prior to her current role, she spent time in Diageo Europe; first as Finance Director Europe and latterly as Western Europe Finance and Strategy Director.

Sharon became Group Treasurer in 2014 and then Head of Investor Relations in February 2017. She is also a Non-Executive Director of The John Lewis Partnership.

A new Head of Investor Relations will be announced in due course, with Sharon retaining accountability in the interim.


Substantial Contributions

Kathryn Mikells, Chief Financial Officer said: “I have really valued working with Steve over the past three years.”

“His leadership of Diageo’s business performance management processes has been instrumental in delivering strong cash performance, improving our forecasting and overall financial performance. Steve also pioneered the centralization of our financial control function, as well as other changes that have greatly improved the efficiency and effectiveness of the overall finance organization.”

“On behalf of Diageo, I would like to thank Steve for his substantial contribution to the business and wish him the very best for the future. I would also like to congratulate Sharon on her appointment and wish her every success.”

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