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Coppercraft Distillery Relaunches Rye Whiskey

Coppercraft Distillery, the award-winning artisan spirits distiller based in Holland, Mich., announced today it is re-launching its Rye Whiskey into the market after a two-year hiatus.

Coppercraft Rye will be available year-round at retailers, bars, and restaurants throughout Michigan.

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Perfect for Cocktail Crafting

Comprised of 95 percent Rye and five percent barley, Coppercraft’s Rye Whiskey is bottled at 90 proof.

Beginning with hints of cocoa and malt followed by peppercorn spice, Coppercraft Rye finishes smooth, with a hint of sweetness, perfect for mixing a Manhattan, Sazarac or other cocktails.

“Our distilling team worked hard to build on the success of our previous award-winning Rye Whiskey, and created this new product by masterfully blending our Rye Whiskey, distilled in Holland, Mich., with hand-selected found Rye,” said Brandon Joldersma, general manager of Coppercraft.

“Our artisan blending techniques create the best tasting Rye Whiskey possible, and enable us to produce the volume that we need to serve the growing number of fans who have been asking for this product to return.”

Gaining Popularity

Like Bourbon and Whiskey, Rye continues to gain popularity and market share in the spirits industry. From 2009 to 2016, Rye Whiskey volumes increased by 778 percent, according to the Distilled Spirits Council.

Since 2009, Rye Whiskey volumes jumped from 88,000 cases to nearly 775,00 cases in 2016, translating to a 900 percent jump in revenue from slightly more than $15 million in supplier revenues in 2009 to nearly $160 million in 2016.

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Inspired by Heritage

Every bottle of Coppercraft Premium Spirits is a tribute to the American Craftsmen. We build upon the legacy of our West Michigan tradition–the makers and manufacturers; creators and curators; designers and developers.

We bring together grain, oak and time to craft the finest premium spirits. Every detail is considered in what we craft and blend, and how you experience it.

Coppercraft spirits include Rum, Gin, Vodka, citrus Vodka, Whiskeys and Bourbon that can be found throughout Michigan.

According to Coppercraft: “Coppercraft Distillery handcrafts premium, small-batch spirits using traditional ingredients, grain, water, oak and time, we expertly pair them with a delicious menu.”

“Our Holland and Saugatuck locations serve a full palette of food and drinks.”

“We have a certain way of doing things – The Coppercraft Way. It is who we are, where we come from, and how we craft our spirits and your experience. We invest heavily into ingredients and always our spirits the time they need.”

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A Commitment to Mature Expressions

This is a brand that takes pride in its commitment to providing only the best and most mature expressions.

In order to expand their range, Coppercraft has partnered with legendary Master Blender, Nancy Fraley, who has used time-tested Cognac making styles to allow Coppercraft to make their new selection of American Craft Blended Whiskies, delivering what is only the finest of handcrafted and aged Bourbons and Rye bottlings.

“Our goal is to create a legacy that embraces hard work and celebrates our community of family and friends. We love what we do. We have fun doing it. We are proud to be a leading New American Craft Distillery and we are eager to share the Coppercraft experience with you.”

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