Cognac: victim of its success, Hennessy could run out of stock.

At Hennessy, the number 1 in cognac, business is going well. Very good. May be too much…

Hennessy Emblem
Hennessy Emblem

The house sees its “volumes [shipped and sold] increase significantly, which poses a risk of stocks availability for the rest of the year,” reads an LVMH statement.

This release from Monday, April 10, 2017, states the premium group’s sales in the first quarter of 2017 (9.9 billion euros, up 15%) and the performance of major divisions (including wines and spirits, To +16%). As usual, detailed figures for the brands are not disclosed.

The brand, created in 1765, has recently passed the mark of 7 million 9-liter boxes shipped in twelve months. One in two cognac’s drunk on the surface of the globe is a Hennessy cognac. In the top 100 of the world’s most lucrative spirits, the company ranks third behind Smirnoff vodka and Johnnie Walker whisky.

Hennessy, this is the H of LVMH. By the 1970s, the company merged with Moët & Chandon champagnes. This merger, in 1971 gave birth to the group Moët-Hennessy, the cornerstone of the giant LVMH, after the merger with Leatherman Louis Vuitton in 1987.

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