Chivas Regal is shaking up the Scotch Whisky category with the launch of Chivas XV. A 15-year-old blend that challenges conventions around how and when to enjoy Scotch Whisky. Created to be enjoyed as part of a high-energy, celebratory moment, Chivas XV proves that a serious Whisky doesn’t need a serious setting to be enjoyed.
Continuing Chivas’ tradition for expert blending, Chivas XV is aged for a minimum of 15 years. And selectively finished in Grande Champagne Cognac casks, bringing together two of the world’s most prestigious spirits to seamlessly blend tradition and innovation. The use of Grande Champagne Cognac casks delivers a rich, refined and velvety interpretation of the traditional Chivas house style.
This combination provides the perfect taste profile for a wide range of contemporary serving styles. Encouraging Whisky fans to enjoy their favorite spirit in a whole new way – from Chivas XV shots to cocktails designed to emphasize the quality and rich flavor of the Whisky during high-energy celebrations.
Chivas XV, named in a nod to both the age statement and the style of traditional Cognac classification, features a contemporary new look. While also sharing the same iconic bottle shape that helps to make Chivas Whiskies so recognizable around the world. Chivas XV is available in two formats to cater for different occasions: an eye-catching gold bottle stands out from the crowd during moments of celebration, while a clear bottle with a sophisticated gold outer carton makes the perfect celebratory purchase or gift.
Richard Black, Global Marketing Director at Chivas Regal, explains: “We know that Scotch Whisky fans love Chivas’ generous house style but are also looking to experiment with new tastes, and find new ways in which to enjoy their favorite spirit. Enter Chivas XV – the perfect expression for those who want to celebrate life with a truly luxurious and unique spirit that has been designed specifically with the energy of the consumption occasion in mind. A disruptive move for the category, Chivas XV presents a more contemporary side to Scotch. And encourages Whisky drinkers to create memorable experiences that live on long after the celebration.”
According to Chivas Regal: “Visionaries? Connoisseurs? Artisans? Entrepreneurs? Philanthropists? The Chivas Brothers were a fine blend of each, much like the Whisky they pioneered. The journey the brothers embarked upon back in the day doesn’t have a final destination. We are still on the journey today.”
“Chivas Regal Brothers became famous for their fine luxury products with orders coming in from across the globe. James Chivas received his first Royal Warrant in 1843, serving Queen Victoria at her Balmoral countryside retreat. This Royal approval ensured that Chivas Regal Brothers had the perfect foundation to realize their ambition.”
Chivas XV will be on sale exclusively in Global Travel Retail from 1st July, 2018. At an RRP of $69 for 1L and rolled out globally from 1st October, 2018.