Campari, Italy’s iconic red aperitivo, has joined forces with Imbibe Magazine for the sixth annual Negroni Week. The global charity initiative will take place from June 4-10, 2018, when bars, restaurants and retailers around the world will come together over the classic Negroni – an iconic mix of equal parts Campari, gin and sweet vermouth – to raise money and awareness for charitable causes.
With love for the classic cocktail growing every year, so has its namesake annual philanthropic movement – and Negroni Week 2018 is set to be the biggest yet. Starting with just 100 participating bars in 2013, last year’s Negroni Week welcomed the involvement of 7,770 partners in 60 countries to raise a phenomenal $1.5 million for charitable causes since the initiative’s launch.
To amplify the program’s charitable roots, Campari will be working in partnership with the USBG National Charity Foundation (USBG Foundation) to host its first-ever Campari Community Service Day. On June 5 in over twenty cities across the U.S., bartenders and Campari employees in their respective cities will gather for activities such as volunteering at local animal shelters, organizing beach cleanups and preparing and delivering meals to local charities, community groups and firehouses, feeding the people who are making a positive impact in their local communities.
“Year after year our partner Imbibe helps us grow the incredible celebration that is Negroni Week in an effort to support some truly outstanding causes,” said Melanie Batchelor, VP Marketing for Campari America.
“Its evolution is proof positive that the community’s collective heart has only grown larger. With the addition of our ‘Campari Community Service Day,’ we have opened up a tangible outlet for the bartending industry to actively channel its enthusiasm beyond what they’re serving behind the bar. Negroni Week’s popularity is accelerating at an amazing pace, and we encourage all bars, retailers, and restaurants to get involved!”
“We are so excited to kick off the sixth year of Negroni Week with Campari,” said Karen Foley, publisher of Imbibe. “Every year we are humbled by the generosity of the thousands of people who participate in Negroni Week around the world in this collective effort to support so many incredible charitable causes—it’s truly amazing.”
Renowned industry icon Tony Abou-Ganim will once again lead Team Negroni bike rides. This year’s rides will take bartenders and cycling enthusiasts through twelve markets and counting including San Francisco, New York, Washington D.C., and Chicago during Negroni Week to benefit the Helen David Relief Fund, a program of the USBG Foundation that assists women in the bar industry who are fighting breast cancer.
In its continued effort to lead the cause-related charge and truly go a sip beyond, Campari will contribute $75,000 to the participating Negroni Week charities and Southern Glazer’s Wine & Spirits, the largest wine and spirits distributor in North America, will contribute an additional $10,000 for a total of $85,000 going to Negroni Week causes. $10,000 will go toward matching the top contributing participant’s donation to its chosen charity, with the remaining funds being divided equally among all the other charities.
During Negroni Week, Imbibe will also donate a portion of subscription and merchandise sales to Mercy Corps and No Kid Hungry, as well as $5,000 to the Negroni Week charity chosen by one randomly selected participating venue.
Several national partners have already committed to participating in Negroni Week, including Altamarea Restaurant Group, Hilton Hotels, Freehand Hotels, Caffè Umbria, and Hedley & Bennett. All of Freehand’s hotel locations will allow guests to donate a portion of their room stay to Children of Restaurant Employees (and save 10%) during the month of June by using the code NEGRONIWEEK.
Caffè Umbria will be offering a special Negroni-inspired coffee that will be available at caffeumbria.com and at their cafes in Portland, Seattle, and Chicago, with a portion of proceeds benefitting No Kid Hungry. Adding a touch of style to the Negroni Week offerings, Hedley & Bennett has created a limited-edition Negroni Week apron, also benefitting No Kid Hungry. The aprons are handmade with herringbone and feature an embroidered Negroni on the top pocket for those who wish to wear their love for the classic cocktail on their heart.
Campari and Imbibe will be celebrating the sixth year of Negroni Week with kickoff events in San Francisco and New York, all benefitting local charities. Campari will also sponsor the eighth annual Negroni Social in Portland, Oregon on June 3 as well as a wrap event with Dante NYC on June 10 to close out another successful year of charitable giving.
In 2013, Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes. Now in its sixth year, Imbibe has teamed up with Campari to present Negroni Week 2018. From June 4 to 10, 2018, bars around the world will be taking part in Negroni Week, inviting people to celebrate the classic cocktail while also raising money for some great charitable causes.