CaliFino Tequila Launches in San Diego

Tequila enthusiasts in California can raise a glass to celebrate the launch of premium grade, 100 percent blue agave craft spirit: CaliFino Tequila.

Sourced from Jalisco, Mexico, CaliFino Tequila is now available at select locations in San Diego. Custom created to achieve the best taste, scent, and quality, CaliFino is setting a benchmark for Tequila distilleries throughout the region.

Three distinct types of Tequila, all with different tastes, are produced under the CaliFino brand; Reposado, Añejo and Extra Añejo. The conversation to launch CaliFino began after a decades-long search for a signature brand, and from there, the Tequila formulas were born.


Each spirit has been carefully produced to be embraced by Tequila enthusiasts across the country. All Tequilas are aged in lightly toasted, American white oak barrels. The agave heads, known as the Piña, are slowly cooked in a stone oven. Produced and bottled in Mexico, every step that goes into producing CaliFino demonstrates a true “artesenal” style, from the professionally designed bottles to the wood and cork stopper and varying color of ropes according to the type of Tequila, hand-tied around each bottle.

The idea for CaliFino Tequila came about in 1975 when Don Jose Luna would travel to the Arandas Highlands in Jalisco to acquire the moonshine-style Tequila that was not going to be sold under a label. Passing down the tradition through his family, the pure Tequila samples were shared among friends who would always ask for “the family Tequila.” In 2014, the Luna family was inspired to ask the Tequileria to create a specific formula for the finest Tequila from Arandas. After several tasting trips to the region, the family found a unique taste that honors their legacy and from there, CaliFino Tequila was born.


According to CaliFino: “CaliFino is a premium grade, 100% blue agave craft Tequila that has been custom created to achieve the best taste, scent, and quality.  Careful craftsmanship has been taken to preserve the sweet agave taste and scent, allowing one to enjoy the wood barrel taste of our product’s aging process.”

“Sourced from The Highlands of Arandas, Jalisco, an area known for its sweet agave and for churning out some of the best tequila in the world, we are confident that one sip will make you an instant fan of our CaliFino brand.”

“When Don Jose Luna made the journey to Mexico’s Los Altos de Jalisco, known as “The Highlands” back in 1975, he knew that the red soil of the area’s Arandas region produced some of the sweetest agaves in the world.  He’d visit the family-owned Tequileras, where he made many friends due to his humble and charismatic personality.”


“He developed a taste for the finest in pure blue agave Tequila.  Eventually, these friends in Arandas would call him whenever they had a “good quality” batch that was not going to be sold as a label, and Don Jose would acquire this tequila in jugs, moonshine style.”

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