Black Feather Whiskey has been awarded the rare Double Gold distinction at the 2018 San Francisco World Spirits Competition (SFWSC).
Known amongst industry insiders as the ‘Grammys of the spirits world,’ SFWSC is one of the world’s most respected spirits competitions due to its sterling ethics, procedural transparency and esteemed panel of judges.
Black Feather joins an elite group of brands that have won Double Gold in the history of the competition in the small-batch bourbon aged under five years category. With nearly 2,500 spirits submitted, Black Feather Whiskey stood out to the competition’s all-star panel of judges, who – after a rigorous four days of entry rounds, without receiving any information on the products they taste through, followed by the medal round – all furnished the American bourbon with a gold rating in a double-blind taste test.
Black Feather Whiskey was created to be accessible – a premium, but not precious, go-to American bourbon to be enjoyed by all levels of Whiskey drinkers, whether poured neat, on the rocks or in a cocktail. A true Whiskey workhorse, Black Feather starts big with an 86-proof kick, followed by an easy going finish. Its founders and investors include three media and entertainment platform builders, Jeremy Rawle and Travis Pastrana from the Nitro Circus franchise; and advisor/investor Rob Dyrdek, known for shows in which he has both starred and produced.
In addition to its smooth-drinking Whiskey, Black Feather has become known for its many creative endeavors, the most recent of which is a new app that brings the brand’s illustrated crow, Odin, to life, sharing with fans the latest news about the brand, such as its strong showing at SFWSC. Through the app, now available for download from Google Play and the Apple App Store, users can interact with an animated Odin by pointing their smartphone at a bottle of Black Feather.
“The new app provides us with a mechanism for which to share with our fans the personality of our unofficial mascot, Odin, and to get the word out about our Double Gold distinction, all while having a little fun with our brand,” said Jeremy Rawle, CEO, Black Feather Whiskey.
“Inspired by the hard-working artists, craftsmen, creators, doers and tradesmen, who like their lives driven by the creative fires that stoke within, its important for us to tell their stories. We’ll continue to develop content that will live on channels such as our app that share and honor those whose path in life is driven by living what they love.”
Founded in 2016, Black Feather Whiskey is a true American product with handpicked allotments from Indiana, bottling in Houston, Texas, and headquarters in Salt Lake City, Utah. Black Feather Whiskey is currently available in Texas, Utah, Colorado and California—and plans to open Tennessee, Arkansas, Louisiana and Florida in the coming months, with Illinois and Canada to follow. The average retail price is $30.00 for a 750ml bottle.