Bacardi has announced that industry veteran Maurice Doyle, 51, rejoins the largest privately held spirits company in the world as President of Incubation Brands and Global Commercial Development.
Under the leadership team in Bermuda, Doyle is charged with driving brand equity and accelerating performance in some of the smaller, high potential premium brands in the Bacardi portfolio including ANGEL’S ENVY®, ST-GERMAIN®, BANKS®, SANTA TERESA®, FACUNDO™ Rum Collection, and LEBLON®, as well as driving sales performance and travel retail globally.
Doyle spent 17 years with Bacardi in travel retail, commercial and marketing roles before he left the company in 2009. Since leaving Bacardi, Doyle has served as Chief Marketing Officer at William Grant & Sons where he had accountability for travel retail and other global commercial functions, and most recently, he served as Chief Operating Officer for Suntory’s non-alcoholic division for Africa, Middle East & Caribbean.
“Maurice brings a passion for our brands, strong customer and sales development skills, an appreciation for our unique culture as well as an internal and external perspective which is invaluable as we continue to position Bacardi for long-term success,” says Mahesh Madhavan, chief executive officer of family-owned Bacardi Limited.
“It’s great to welcome back a seasoned leader who has shown a particular talent for nurturing smaller, premium niche brands that become sustainable, long-term success stories.”
“I’m thrilled to be a part of Bacardi again as it’s truly a unique family, company and iconic portfolio of brands,” adds Doyle. “Both the incubation and travel retail business have tremendous commercial opportunities, each serving as a platform to access premium consumers and introduce them to new experiences. I look forward to their continued development and consistent growth.”
According to Bacardi, which is the world’s largest privately owned spirits company: “Our exclusive emphasis on quality began in Santiago de Cuba where on February 4, 1862, Don Facundo Bacardí Massó purchased a small distillery and revolutionized rum making. After careful and systematic experimentation with a variety of ingredients, aging, and blends, Don Facundo created a new, smooth, light-bodied spirit – BACARDÍ rum – what the world now knows as premium light rum. These new BACARDÍ rum blends were a delight to the residents who were accustomed to the local “ron” that was crude and harsh. Cuba’s emerging middle class welcomed the taste of smooth, light-bodied, aged and mixable rums branded with an elegant, intriguing black bat on the label.”
“It was this creation by Bacardi that revolutionized the spirits world, enabling the creation of an entire cocktail category and culture that remains vibrant today with its legendary creation of the first mixable rum.”
Doyle is based in London and serves as a member of the Bacardi Global Leadership Team, reporting to Madhavan.
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. Founded more than 155 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi sells its brands in more than 170 countries. Today, the brand is held up as one of the primary industry standards for both light and dark Rum, as well as in many other categories of premium spirits.