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Angel’s Envy Launch “Toast The Trees” Campaign

Angel’s Envy, the Louisville-based craft distiller that produces small batch, hand-finished Whiskeys including the highly celebrated Angel’s Envy Kentucky straight bourbon finished in port barrels, today announced that it will be doubling its commitment to support the future of the white oak tree population through its 5th annual “Toast the Trees” campaign hosted in honor of National Bourbon Heritage Month.

During “Toast the Trees,” Angel’s Envy pledges to plant one white oak tree for every photo of an Angel’s Envy drink or bottle posted using the hashtag #ToastTheTrees on social media (Facebook, Instagram and Twitter) throughout the month of September.

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Committed to Sustainability

This year, Angel’s Envy has doubled its goal from 10,000 hashtags for 10,000 new white oak trees planted in 2017 to 20,000 hashtags for 20,000 new white oak trees planted in 2018. Angel’s Envy sets no cap on how many trees it will plant and hopes that it will meet, and exceed, its 20,000-tree planting goal this September.

“Angel’s Envy is not only committed to preserving the future of distilling, but to sustainable business practices. Through our fans’ participation in ‘Toast the Trees,’ Angel’s Envy is able to plant more white oak trees than we use annually to make our barrels,” said Wes Henderson, Co-founder & Chief Innovation Officer of Angel’s Envy.

“We hope our program will inspire our fans and fellow bourbon makers to join our efforts and help sustain a thriving white oak tree population in the U.S. for many years to come.”

Raising Awareness for Trees

Through the “Toast the Trees” initiative, Angel’s Envy aims to raise awareness for the increased need for a healthy and secure white oak population as bourbon’s popularity grows both in the U.S. and abroad, which, in turn, will help to secure the future of distilling.

By law, bourbon must be aged in new oak barrels, and the most common type of tree harvested for North American cooperages is the white oak tree. The maturation time of the white oak tree is 70 years, and each tree yields between one and three barrels.

The trees will be planted in the early spring of 2019 in Pulaski County, Kentucky with the Arbor Day Foundation and Green Forests Work.

“We commend Angel’s Envy for their continued commitment to the forests of Kentucky,” said Dan Lambe, president of the Arbor Day Foundation.

“We thank Angel’s Envy and their customers for their continued support of the Arbor Day Foundation and ‘toast’ the new goal of 20,000 additional trees planted.”

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An Immediate Benefit

Since the program’s inception in 2014, Angel’s Envy has planted over 25,000 white oak trees in Kentucky. According to Chris Barton, president of Green Forests Work, “The Toast the Trees campaign has resulted in the reforestation of 65 acres of land in eastern Kentucky thus far. These efforts will have an immediate benefit on the local environment and contribute to the long-term sustainability of our oak forests.”

In addition to celebrating “Toast the Trees” throughout the month on social media and at the Angel’s Envy Distillery in downtown Louisville, KY, Angel’s Envy Whiskey Guardians will be hosting events and featuring cocktails and specials at over 220 partner venues in 23 states.

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One of the Originals

Angel’s Envy is the culmination of the late Master Distiller Lincoln Henderson’s storied, 40-year career, which he spent crafting some of the finest Whiskeys in the world. One of the original pioneers of premium bourbons and Whiskeys, Lincoln wasn’t content to rest on his laurels after he’d made a name for himself.

Driven by a craftsman’s desire to improve upon his life’s work, Lincoln came out of retirement to create a Whiskey masterpiece on his own terms—Angel’s Envy. In addition to the flagship Kentucky Straight Bourbon Finished in Port Barrels, the company offers Angel’s EnvyRye Finished in Rum Barrels and Angel’s Envy Cask Strength Bourbon Finished in Port Barrels. Each Expression exhibits a passion for experimenting outside of the conventional, producing unique Whiskey steeped in tradition, but with an unexpected finish.

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